Jonathan’s work has resulted in increase in turn over by almost 60 %.

- Michael Hasse Schacht
Head of Business Unit, FLSmidth

The Value Proposition Expert

I’m an experienced business strategist and entrepreneur/investor based in Denmark. During more than 20 years in international marketing and business management, I’ve made contributions to the strategies and marketing communications of both large and small companies, including Cisco, Compaq, Danisco, GN ReSound, JAI, LEGO, Nike, Johnson & Johnson and many more.

My current portfolio of co-founded/owned companies includes the international communications agency Eye for Image (www.eye-for-image.com), which primarily serves the country’s largest advertisers, email software developer Office Addon (www.officeaddon.com) with over 250,000 licenses of its signature management products around the world, and Poets and Plumbers www.poetsandplumbers.com, Denmark’s most up-to-the-minute digital marketing consultancy.

Viewpoints

Nailing the Value Proposition

10 Smart Things to Think About Value Propositions

Is H.C. Andersen bad for business?

Misplaced Modesty

Looking Like a World Leader

English as a strategic asset

Modern Marketing's Toughest Culture Gap

Value Proposition Workshops

I can help you to find the right statement, mind-picture or analogy that can drive your company, product or service to new heights. My best weapon: the messaging workshop...(read more)

Strategic
Sparring

Almost every day, I advise both large and small companies on how to structure and execute their marketing messages for international audiences. With years of experience at the communications forefront in industries such as pharma, IT...(read more)

Innovation Workshops

A special area of professional interest is innovation – both from a conceptual and a process-related point of view....(read more)



Jonathan’s work has resulted in increase in turn over by almost 60 %. - Michael Hasse Schacht Head of Business Unit, FLSmidth The Value Proposition Expert I’m an experienced business strategist and entrepreneur/investor based in Denmark. During more than 20 years in international marketing and business management, I’ve made contributions to the strategies and marketing communications of both large and small companies, including Cisco, Compaq, Danisco, GN ReSound, JAI, LEGO, Nike, Johnson & Johnson and many more. My current portfolio of co-founded/owned companies includes the international communications agency Eye for Image (www.eye-for-image.com), which primarily serves the country’s largest advertisers, email software developer Office Addon (www.officeaddon.com) with over 250,000 licenses of its signature management products around the world, and Poets and Plumbers www.poetsandplumbers.com, Denmark’s most up-to-the-minute digital marketing consultancy.	Viewpoints Nailing the Value Proposition 10 Smart Things to Think About Value Propositions Is H.C. Andersen bad for business? Misplaced Modesty Looking Like a World Leader English as a strategic asset Modern Marketing's Toughest Culture Gap
Value Proposition Workshops I can help you to find the right statement, mind-picture or analogy that can drive your company, product or service to new heights. My best weapon: the messaging workshop...(read more) Strategic Sparring Almost every day, I advise both large and small companies on how to structure and execute their marketing messages for international audiences. With years of experience at the communications forefront in industries such as pharma, IT...(read more) Innovation Workshops A special area of professional interest is innovation – both from a conceptual and a process-related point of view....(read more)

Value Proposition Workshops

Strategic Sparring

Innovation Workshops

Strategic
Sparring