Winch.dk

Value Proposition Workshops

I can help you to find the right statement, mind-picture or analogy that can make what your company, product or service is all about crystal clear. My best weapon: the messaging workshop.

Experience that really counts
In the course of my career I’ve run over 500 workshops – one-, two- or even three-day affairs. Most, by far, have concerned finding and empowering a company or product’s value proposition.

For example, together with management representatives, I have led workshops that:

Helped Danisco to reposition its Flavors division

Assisted a cable manufacturer to enter a promising new market

Proposed a new corporate brand for GN ReSound

Figured out the brand promise for a new LEGO product family

Repositioned an American ad agency to meet online demand

Assisted a food industry giant to come up with product ideas for an energy bar

Helped a US semiconductor manufacturer to describe its corporate brand

Paved the way for the merger of two shipping brands

Helped Microsoft to reevaluate how the corporation presents its online offering

Define the task
Perhaps you want a powerful messaging platform for a new product – or for your entire company. First, I’ll help you to more closely define the task. Then I’ll help you to consider what’s realistically possible and assist to determine success criteria, overall process and who should participate.

Gain fast insight
If you’ve got background information about your company, product or industry, we’ll need to discuss it before the workshop. If not, I’ll quiz you until you’ve helped me get an overview of what’s important to your industry, your company, products, customers and so on.

Let the ideas flow
With both my brain and yours feeling the heat, we then make a head-on attempt to find the ’hook’ on which to hang your messages. We look for something easily understood, communicable, memorable. Something that appeals to both the mind and the heart.

Workshops that work your way
Just who attends the workshops depends on the task in hand; whether it’s for a new product or a new corporate brand, the only requirement is that the key decision-makers for the task are present.

For smaller companies, I usually recommend that top management attends. With the decision-makers present, I can arrive at ideas that can then be confidently built upon later. For larger companies, it’s often best to work toward an initial proposal together with product management or other members of the marketing staff. This proposal then becomes a fast way to get opinions and action from other people in the organization.

Sell the idea in to your organization
’Nailing’ the solution usually takes a few review rounds. Here I can help you to sell in your ideas with well-structured PowerPoint® presentations.



…a combination of skills that I have been unable to find elsewhere in Denmark. - Charlotte Fly Andersen VP Marketing Rosendal A/S Value Proposition Workshops I can help you to find the right statement, mind-picture or analogy that can make what your company, product or service is all about crystal clear. My best weapon: the messaging workshop. Experience that really counts In the course of my career I’ve run over 500 workshops – one-, two- or even three-day affairs. Most, by far, have concerned finding and empowering a company or product’s value proposition. For example, together with management representatives, I have led workshops that: Helped Danisco to reposition its Flavors division Assisted a cable manufacturer to enter a promising new market Proposed a new corporate brand for GN ReSound Figured out the brand promise for a new LEGO product family Repositioned an American ad agency to meet online demand Assisted a food industry giant to come up with product ideas for an energy bar Helped a US semiconductor manufacturer to describe its corporate brand Paved the way for the merger of two shipping brands Helped Microsoft to reevaluate how the corporation presents its online offering Define the task Perhaps you want a powerful messaging platform for a new product – or for your entire company. First, I’ll help you to more closely define the task. Then I’ll help you to consider what’s realistically possible and assist to determine success criteria, overall process and who should participate. Gain fast insight If you’ve got background information about your company, product or industry, we’ll need to discuss it before the workshop. If not, I’ll quiz you until you’ve helped me get an overview of what’s important to your industry, your company, products, customers and so on. Let the ideas flow With both my brain and yours feeling the heat, we then make a head-on attempt to find the ’hook’ on which to hang your messages. We look for something easily understood, communicable, memorable. Something that appeals to both the mind and the heart. Workshops that work your way Just who attends the workshops depends on the task in hand; whether it’s for a new product or a new corporate brand, the only requirement is that the key decision-makers for the task are present. For smaller companies, I usually recommend that top management attends. With the decision-makers present, I can arrive at ideas that can then be confidently built upon later. For larger companies, it’s often best to work toward an initial proposal together with product management or other members of the marketing staff. This proposal then becomes a fast way to get opinions and action from other people in the organization. Sell the idea in to your organization ’Nailing’ the solution usually takes a few review rounds. Here I can help you to sell in your ideas with well-structured PowerPoint® presentations.	Viewpoints Nailing the Value Proposition 10 Smart Things to Think About Value Propositions Is H.C. Andersen bad for business? Misplaced Modesty Looking Like a World Leader English as a strategic asset Modern Marketing's Toughest Culture Gap