Viewpoints
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Modern Marketing's Toughest Culture Gap
Strategic Sparring
I advise both large and small companies on how to structure and execute their marketing messages for international audiences.
With years of experience at the communications forefront in industries such as pharma, IT, shipping, consumer electronics and leisure, I’m only too happy to take a look at what you’’re doing and provide direct feedback and fresh ideas.
I can help you to think about
How to formulate a powerful value propositionHow best to tell your company’s storiesHow to structure internal/external communicationsIncreasing your marketing effectivenessThe tone and style of your corporate voiceDealing with cultural gapsRaising internal marketing skillsApplying ideas from other industries to your ownAnd much more…
An hour’s chat - or whatever suits
Usually it doesn’t take more than an hour or two for my customers to feel they’ve gotten real value. I suggest you drain my brain until you feel you’ve got what you need.
Usually it doesn’t take more than an hour or two for my customers to feel they’ve gotten real value. I suggest you drain my brain until you feel you’ve got what you need.
Take it or leave it
My advice isn’t meant to be the first step to getting more of your business. Instead, I see sparring as one of the most enjoyable sides of what I do. But of course, if you want to engage any of my other services later, I would be only too pleased to help.
My advice isn’t meant to be the first step to getting more of your business. Instead, I see sparring as one of the most enjoyable sides of what I do. But of course, if you want to engage any of my other services later, I would be only too pleased to help.
*Warning: Use the words "sparring partner" in a business context and you’ll have most foreigners wondering what you mean. I’ve adopted this popular Danglish term because I feel it is a great visual analogy.