Winch.dk

Innovation workshops

A special area of professional interest is innovation – both from a conceptual and a process-related point of view.

I have actively worked with product and marketing innovations for the past 6 years. For example:

- I was a key figure in the development and promotion of GN ReSound’s ReSoundAIR, a revolutionary new hearing instrument which created a completely new category in the industry and, to date, has won 7 international design awards.

- I have consulted to LEGO on LEGO Spybotics and LEGO MindStorms projects

- I have advised GN Store Nord on the restructuring of its product innovation "gate system", which lays out every step of a new product from idea to finished product.

- I have assisted food ingredients manufacturer Danisco to develop new, innovative energy bars that may, for example, contain Omega-3 or other performance-enhancing ingredients.

- I have acted as a sounding board for many of my clients when they are seeking innovative new ideas for products, services or promotions.

- I am currently involved in a project to make it easier for Danish companies to access international product development expertise.

If you are considering a new product idea, business venture or ground-breaking corporate strategy, I would be happy to assist.



...a major input to branding and communication projects for customers who require intensive strategic process as well as creative ideas. - Claus Wittenborg Managing Director Advance A/S Innovation workshops A special area of professional interest is innovation – both from a conceptual and a process-related point of view. I have actively worked with product and marketing innovations for the past 6 years. For example: - I was a key figure in the development and promotion of GN ReSound’s ReSoundAIR, a revolutionary new hearing instrument which created a completely new category in the industry and, to date, has won 7 international design awards. - I have consulted to LEGO on LEGO Spybotics and LEGO MindStorms projects - I have advised GN Store Nord on the restructuring of its product innovation "gate system", which lays out every step of a new product from idea to finished product. - I have assisted food ingredients manufacturer Danisco to develop new, innovative energy bars that may, for example, contain Omega-3 or other performance-enhancing ingredients. - I have acted as a sounding board for many of my clients when they are seeking innovative new ideas for products, services or promotions. - I am currently involved in a project to make it easier for Danish companies to access international product development expertise. If you are considering a new product idea, business venture or ground-breaking corporate strategy, I would be happy to assist.	Viewpoints Nailing the Value Proposition 10 Smart Things to Think About Value Propositions Is H.C. Andersen bad for business? Misplaced Modesty Looking Like a World Leader English as a strategic asset Modern Marketing's Toughest Culture Gap